After all, these people are the owners of AMC, and I work for them.But when it comes to the snack supply, theater owners are worried. "With AMC Investor Connect, that effort in relationship building will continue apace even if our shareholders now number in the millions.
"During my five-plus year tenure as CEO at AMC, I've taken great pride in the relationships I have forged with AMC's owners," Aron said in a statement Wednesday. The platform provides shareholders with exclusive promotions, like free or discounted items and invitations to special screenings, as well as direct communications with Aron. Aron has even taken a renewed interest in Twitter, "following" hundreds of accounts tied to the "ape army."ĪMC Investor Connect is the next step in the company's strategy of connecting with these investors. The company delayed its annual shareholders meeting by more than a month to give these investors an opportunity to attend the event and "make their important voices heard."Īron and AMC plan to donate $50,000 to the Dian Fossey Gorilla Fund - a clear nod to these new investors, who call themselves apes and refer to Aron as "Silverback." AMC also has shifted its communication style to speak directly with shareholders via social media, including YouTube. The forum selected several companies that were being shorted by large hedge fund groups and decided to take action.ĬEO Adam Aron has praised these investors for their support. Many of them were inspired by the WallStreetBets Reddit page to purchase the stock. The company, which had teetered on a bankruptcy filing during the worst of the Covid crisis, said it had 3.2 million individual shareholders as of March 11 and that they own about 80% of the 450 million shares outstanding. The site, which requires stockholders to self-identify and sign up for the chain's loyalty program, contains special offers and company updates.ĪMC's retail investors have propped up the company since January, sending the stock up more than 1,400% in the last five months. The movie theater chain said it launched a portal on its website for individual investors. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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